Welcome back, today I would like to cover 5 questions.
- How many fast fashion brands are there?
- What are the examples of fast-fashion brands?
- Is there an opposite of fast fashion?
- What are the examples of the opposite of fast-fashion?
- Are there alternatives for fast-fashion?
For the first question, I could not get a specific number or and estimated number because there is no drawn line to determine whether a brand is "fast" or not. So to move on and answer the second question, I will use website called "The Pretty Planter." In an entry of this blog, it gives examples of fast-fashion brands and gives clear explanation of why the brands is defined that way. I thought this website was reliable since I looked at their 'about' section on right hand corner of their blog, and their mission statement and brand beliefs were worth believing. In an entry of their blog, "30+ Fast Fashion Brands To Avoid For A More Sustainable Future", there were over 30 brands listed, and I would like to share them all to answer the second question.
- Nike
- Victoria's Secret
- Zara
- H&M
- Fashion Nova
- Forever 21
- Pretty Little Thing
- Mango
- Shein
- ASOS
- Topshop
- Urbaan Outfitters
- Bershka
- Primark
- Stradivarius
- Pull&Bear
- Boohoo
- Missguided
- Riachuelo
- Wish
- AliExpress
- Zaful
- Hollister
- Nasty Gal
- Abercrombie&Fitch
- Gymshark
- Anthropologie
- Brandy Melville
- American Eagle Outfitters
- Free People
- GAP
- NA-KD
- New Look
- Walmart
- Uniqlo
- River Island
- Old Navy
- Target
- Oysho
In the list above are the fast-fashion brands we should be careful about when buying.
Now to the third question, let's find out if there is an opposite of fast-fashion, and what brands are one. The opposite of fast-fashion is called "Slow Fashion", according to The Good Trade.
To summarize, this article mentions that slow-fashion is the widespread reaction to fast-fashion. It is intentional and thoughtful ways to buy clothes. Slow Fashion is an argument to slow down excessive production, transparency of the supply chain, and overconsumption. The term "Slow Fashion" was first introduced by a professor Kate Fletcher. She defined this term as quality based rather time based. Other pioneers stated that this movement wants slower production, unify sustainability with ethical, and for consumers to invest in long-lasting clothes. With slower production schedules, small-batch collections, and zero-waste designs, slow fashion brands aim to reduce the textile waste clogging landfills.
The example brands of slow-fashion are (according to Forbes),
- Beachgold Bali
- Reima
- Vera Bradley
- Cuyana
- The Sak
- Angela Roi
If you are living in Japan like I am, you might not find these brands often. So let me list some Japanese Slow Brands. (according to Highsnobiety)
- COMME des GARCONS
- A Bathing Ape
- Undercover
- Neighborhood
- WTAPS
- ASICS
- Wacko Maria
- visvim
- Needles
- Cav Empt
- Junya Watanabe
- fragment design
- Yohji Yamamoto
- Issey Miyake
- Human Made
- BlueBlue Japan
- Beams
- Sacai
Now this is also an answer to the last question, as alternative for fast-fashion is "Slow-Fashion."
In today's entry, I have shared fast-fashion brands to avoid, and some slow-fashion brands to consider buying. I hope this helps you where to shop to do something good for the environment and for the people working at factories.
Planeteer, T. 30+ Fast Fashion Brands To Avoid For A More Sustainable Future. The Pretty Planeteer. Retrieved 17 July 2021, from https://theprettyplaneteer.com/fast-fashion-brands-to-avoid/.
Fox, M. (2020). 10 Slow Fashion Brands Committed To Sustainability. Forbes. Retrieved 17 July 2021, from https://www.forbes.com/sites/meimeifox/2020/10/30/10-slow-fashion-brands-committed-to-sustainability/?sh=48a124047a49.
Foley, G. Japanese Clothing Brands: 34 You Need to Know | Highsnobiety. Highsnobiety. Retrieved 17 July 2021, from https://www.highsnobiety.com/p/best-japanese-clothing-brands/.
Actually, I didn’t know the word “slow fashion” until reading your blog so I learned new word! Thank you! Also, according to your summary about slow fashion, they did very good things both for humans and for the earth. So I thought those bland should be catch more people’s attractions. Then, I have something to ask you why do you think fast fashion catch people’s attention more than slow fashion? Also, as I reading your post, I wonder how about the clothes which are sell at the 無印良品shop. I have an image that that company pay much care for the earth. So, I think those clothes categorized as low fashion. Is it true?
ReplyDeleteI wasn't so familiar with the term "slow fashion" either, although "slow food" is used often and its meaning is fairly well known. I also have the impression that 無印良品 has more environmentally friendly clothing than most fast-fashion outlets. I know they have some organic cotton clothing as well.
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